“Data-driven digital experience in the post-COVID world.”

We recently hosted a Tokyo Data Leaders Lunch for Informatica discussing….

The COVID-19 pandemic has had a profound impact on the world in many ways, one that is particularly important for businesses has been the lasting change to customer expectations and behaviours. Customers are no longer happy with traditional face-to-face methods of engaging with their favourite brands and now expect always-on interactions that allow them to seamlessly switch between the online and offline world.  This was a trend that has been building for many years, yet when COVID-19 forced people to stay at home and businesses to close, this trend accelerated with Mckinsey reporting that they saw 10 years’ worth of digital transformation in 3 months as business moved online.

This change is not isolated to any individual industry and is being felt across all sectors where it has been particularly challenging to address given the proliferation of legacy infrastructure, siloed data, and regulatory challenges.  

Our group discussed:

  • How have customer’s digital experience expectations changed during COVID?
  • Challenges financial services companies face when modernising their digital experience.
  • The importance of developing a robust data strategy to enable digital transformation.
  • Regulation and compliance in the digital world.

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