“Data-driven digital experience in the post-COVID world.”

It’s always a pleasure to work with Informatica on a Singapore Data Leaders Lunch whilst discussing….

The COVID-19 pandemic has had a profound impact on the world in many ways, one that is particularly important for businesses has been the lasting change to customer expectations and behaviours. Customers are no longer happy with traditional face-to-face methods of engaging with their favourite brands and now expect always-on interactions that allow them to seamlessly switch between the online and offline world. 

This was a trend that has been building for many year, yet when COVID-19 forced people to stay at home and businesses to close, this trend accelerated with Mckinsey reporting that they saw 10 year’s worth of digital transformation in 3 months as business moved online. 

This change is not isolated to the retail industry and is being felt across all sectors including financial services where it has been particularly challenging to address give the proliferation of legacy infrastructure, siloed data, and regulatory challenges. 

We invite executives from leading Singapore companies to join an interactive networking lunch with Informatica the world’s leading data management and governance company to discuss these challenges and learn how they have helped companies to take a data drive approach to improve digital experience.

·         How customer’s digital experience expectations have changed during COVID

·         Challenges companies face when modernising their digital experience

·         The importance of developing a robust data strategy to enable digital transformation

·         Regulation and compliance in the digital world

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