We hosted a Lunch Roundtable for 15 CXOs and VPs of Customer Experience discussing…
Most organisations are focused on delivering high-quality, consistent, and brand-aligned experiences to their customers. There is a conceptual recognition that this will in turn drive customer engagement, spending, loyalty, and retention. All of which improve profitability. However, this can be challenging to achieve, as it requires a strategic and organisation-wide approach that leverages the best of humanity and technology.
Our group discussed:
- What do our research and experience tell us about creating exceptional experiences.
- How to embed the mindsets and systems required to underpin success.
- Designing the right experiences and uplifting organisational capabilities to enable these.
- Leveraging AI and automation technology to deliver scale, efficiencies, personalisation and strategic advantage.
