“Driving bottom-line impact: How to get a holistic view of your entire marketing organisation and CX .”

Our host Shelley Morrison – VP of Marketing – Domo kicked off three Marketing Leaders Lunches in Sydney, Melbourne, and Singapore discussing…

During this Marketing Leaders Lunch Roundtable, our group discussed:

  • Is a 360-degree view of the customer journey and truly understanding your customers’ lifetime value, an impossible nirvana?
  • How to equip your team to make informed, real-time decisions, optimising and improving customer acquisition costs most effectively for each channel.
  • Correlating marketing performance to wider business results, and proving the value and impact of your programs, is critical in turbulent economic times with belt-tightening measures in plenty of organisations.

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