We have been running a series of CMO Roundtables for Twilio across Singapore, Malaysia, Hong Kong, Sydney, Melbourne, Perth, Brisbane, and Auckland discussing….
The Future of Marketing is Data-Driven, Personalised, and Real-Time
Today’s marketers are facing unprecedented challenges. Customer expectations are rising fast. Privacy regulations are tightening. And most businesses are sitting on massive amounts of fragmented data that’s difficult to activate meaningfully. Traditional approaches to segmentation and campaign planning are no longer enough. Modern customers expect seamless, personalised experiences across every channel — and they expect them in real-time.
To stay ahead, brands must shift from generic outreach to intelligent, context-aware engagement, fuelled by real-time data and AI-powered decisions. This is where the Golden Profile comes in — a unified, actionable customer profile that forms the foundation for delivering exceptional, data-driven marketing experiences.
This session goes beyond theory. It’s a practical blueprint for how marketers, product leaders, and data strategists can:
Break down data silos across their tech stack.
Build a persistent, real-time customer view.
Use AI to predict behaviour and deliver relevance at scale.
Take tangible steps to drive marketing efficiency, conversion, and long-term growth.
