Hard truths for marketers driving digital experience

We ran a CMO Dinner in Singapore for Sitecore with 26 CMO’s from Enterprise customers. This was hosted by Sitecore’s Global CMO – Paige O’Neill on the below content.

From misalignment with the C-suite and personalisation paralysis to the looming content crisis; CMO’s face a variety of challenges when trying to optimise their customer’s digital journey. Join this session to learn how to rise above the most common roadblocks to a successful digital transformation. 

Discussion points:

·         Aligning with the rest of the C-suite

·         Gaining control over content within your organisation

·         Leveraging data to become your greatest strength

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