We have been working on some Roundtable Dinners in Sydney and Melbourne with Adobe discussing….
Adobe research consistently shows that experience leaders are embracing generative AI for its potential to solve perennial customer experience roadblocks. Its potential to activate insights, scale personalisation and accelerate production and delivery timeframes, are well established.
However, as generative AI matures and evidence of the commercial benefits builds, leaders must identify the highest-impact applications, build robust business cases, and ensure their organisations have the skills to maximise deployment. It means that while you can be ready for AI, are you truly prepared for the next phase?
During dinner, we discussed:
- The transformative potential of Generative AI (GenAI) is capturing the world’s attention. It’s ushering in a new era of creativity, productivity, and personalisation.
- For Adobe, it’s the latest development in a decade-long focus on how AI can enable creativity and enhance digital experiences.
- As the AI revolution takes hold, leaders face major decisions as they manage thechange associated with adoption.
- It’s prompting questions about genuine readiness, the right speed of adoption and therisks of being a first mover or being left behind.
- What isn’t being questioned is the significant potential for AI to increase business valuethrough better experiences for both customers and the teams that deliver them.
