It was a pleasure to host a Sydney CMO Lunch Roundtable for Brandwatch and 15 CMO’s and Heads of Marketing discussing….
In our deeply interconnected digital culture, consumer attitudes, behaviors, and appetites are rapidly expanding, forcing businesses to evolve and adapt.
This lunch will allow you to meet with other leading marketing executives to discuss the most recent developments in social listening, explore strategies for altering your department’s thinking, and learn how to stay ahead of the curve.
Over this lunch, we discussed:
- How to analyze and manage your brand’s online reputation.
- How to get a deeper understanding of your customer.
- Get a better understanding of your customer’s journey.
- How to make the most of technology and big data in order to not just survive but prosper.